![]() Records is part of Warner Music Group, the biggest American music conglomerate in the world. The access, resources and opportunities that Warner Bros. I would like it to happen organically rather than come up with a diabolical plan to become mainstream. I want to get to that point the right way. 1 album, but I don’t think I got all the way there. I touched the mainstream a little bit in 2011 when I had the No. What we have to understand is that even though Mac Miller has achieved some big wins on his own, there’s always a glass ceiling when it comes to being independent. In an interview with FADER, he explained: “It is a partnership and now I can focus on building my label Remember through music and let them handle everything I don’t like doing. Why Mac Miller signed a major deal with Warner Bros. So why the transition? Mac Miller’s doing pretty well for himself an independent artist so why he would give it all up just to be part of a global corporate machine like Warner Bros.? He’s dropped an insane number of mixtapes and obscure projects, scored a top 10 hit single with Ariana Grande’s “The Way,” released the critically acclaimed Watching Movies with the Sound Off and made the Forbes Cash Kings list when he grossed an estimated $6.5 million in 2012 off record sales and constant touring. Since then, Mac Miller has continued to make major moves independently. ![]() Number one album, how can you be mad at that? No one can knock what I do because I did it all on my own. ![]() Mac Miller made headlines in 2011 when his album, Blue Slide Park, sold 145,000 copies in its first week and topping the Billboard 200, making it the first independently-distributed debut album to hit number one since Tha Dogg Pound’s Dogg Food in 1995. I feel like that gave me a platform to build and reach a bigger fan base for people to care. was when I felt I did something that people really decided to take notice of who I was. I had been putting out mixtapes before that, and I had generated a little fan base, but K.I.D.S. Thanks to the tape’s underground buzz, Mac was able to slowly but surely build up a solid fanbase using a range of marketing channels, whether it was face-to-face fan engagement or on social media. In 2010, he was signed to independent record label Rostrum Records after the label’s president Benjy Grinberg heard the K.I.D.S. I didn’t just put out a mixtape on the Internet and get famous. ![]() It took about four years of driving around handing out mixtapes in a Volvo and performing when there were only 10 people there. I was putting out mixtapes from the time I was 15. At the age of 17, the Pittsburgh rapper was already dropping mixtapes on a regular basis and building his fanbase organically via social media. It’s the sort of question all artists ask themselves at on point in their career – should I stay independent or sign to a major record label?Īfter all, Mac Miller has long been the poster child of the independent hip-hop industry. for $10 million, fans all around the world were scratching their heads trying to figure out the move. When it was announced last October that Mac Miller would be leaving the independent scene and signing a record deal with Warner Bros.
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